Chances are you aren't a geek like me, having worked in this industry for 12 years, so you probably don't know that Windows phone sales actually outranked the iPhone for the first 2 years while the "smartphone" category was still in its' infancy.
I was rather fond of my first Windows 6 phone, in fact, I'm almost positive it was my very first "smartphone," as I was never a huge Blackberry fan. After the enormous learning curve, it honestly was very clunky, I could get my email, use the 5MP camera and look at pictures on a large touchscreen, albeit resistive. The mention of the large touchscreen was meant to poke fun at the Blackberry. That 3.2" screen was heavenly!
Apple's iPhone and Android eventually romped right over Windows and Blackberry, taking over the marketshare. So for the last few years we have been talking about the battle between Apple's iOS and Android. WP8 will be be jumping back into the ring and I think it's coming strong. Microsoft is admittedly spending more on this "launch" than they've ever spent in their history. The question I am most asked is, which Operating System is better. More often than not, they mean between iOS and Android but I should prep you for the third OS that's making a strong comeback.
iOS Apple iPhone
Fixed ecosystem-everything is intergrated so it's very easy to use, sync, backup etc.
Very intuitive Interface makes for a short learning curve.
All devices are running the same version.
Devices running on iOS are extremely stable. No freezing or locking up.
Apple App Store is the only place you can get music, apps, games, etc.
Not as many devices to choose from.
No notification light.
No removeable memory.
AppleMaps need major fixes.
Much more customizeable.
Majority of Apps are free.
You can buy apps from many sources (Android Market, Amazon, AppBrain etc.)
Navigation is excellent.
Fragmented updates-not all devices are on the same version.
Not as easy to pick up and use.
More prone to malware.
Samsung Galaxy S3
Motorola Droid RAZR MAXX HD
Windows Phone 8
Fresh, Clean Interface.
Windows 8 is building in features that will make way for high-end phones.
Built in Navigation that works!
Free Music (no subscription required).
City Lens-Explore nearby places and get detailed direction just by using your phone as a lens.
Hard-core users won't find the Tiles easy to negotiate quickly.
Only 3 devices will be available until next year.
Nokia Lumia 822
HTC Windows 8X